So, while many experts advise brands to steer clear of religious topics or make any political statements, there’s also pressure on brands and companies to take firm stands on issues that matter to these young consumers. They are known to connect with brands that they feel are socially and environmentally conscious. They view brands as a form of self-expression and to connect with them, brands are also expected to go beyond just selling their products. GenZ is also becoming increasingly aware of how advertising works and is able to separate grey from black. There will always be users who support the brand for standing up and fighting for causes they believe in but there will also be those who would oppose them at the slightest disagreement. If brands err on the side of caution, they are simply selling products to consumers and not engaging with them on a personal level. Self care Empowering songs about confidence and self love Self. At the same time, when brands have a presence on social media, they start having an opinion or a voice. Come On EileenDexys Free Fire Whatsapp Status Video Song Garena Free Fire Tik Tok. It is not too difficult today for a small tweet to snowball into a boycott trend, something that is every marketers’ and agency’s nightmare. Many brands landed themselves in trouble and numerous campaigns had to be pulled off.
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However, it was also a year full of controversies. This year gave us beautiful campaigns such as Cadbury’s remake of the famous stadium ad with the wonderful jingle Kuch Khaas hai, CRED’s Indiranagar Ka Gunda that still continues to appear in memes on the internet, Bhima’s Pure as Love ad that challenged the status quo, to mention a few.